7 posts tagged with this topic
Shopify's Aug 26 Thank You page deadline passed. Use this rebuild ladder to restore purchase tracking before UI, then validate events without duplicates.
A website rebuild does not require pausing every ad campaign. Use a continuity ladder and readiness scorecard to keep stable paid traffic live.
Consent Mode now solely governs Google Ads data from Analytics. Use this audit ladder and scorecard to fix measurement before blaming campaigns.
Decide when Google Ads should optimize for form submits versus qualified leads using a Conversion Trust Ladder and a Primary Switch Scorecard.
Calendar days alone mislead. Use conversion cycles, learning status, and measurement integrity before you scale, pause, or rewrite a Google Ads campaign.
Use the Structure Readiness Scorecard to decide whether Google Ads should start with Search, add Performance Max later, or run both as complements.
When paid CPA rises, use CPA Spike Triage to decide whether to pause spend, fix tracking, wait out learning, or change the offer before scaling.
