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Posts tagged with “conversion tracking”

7 posts tagged with this topic

After Shopify Upgraded Your Thank You Page: What Should You Rebuild First?

After Shopify Upgraded Your Thank You Page: What Should You Rebuild First?

Shopify's Aug 26 Thank You page deadline passed. Use this rebuild ladder to restore purchase tracking before UI, then validate events without duplicates.

Oct 14, 2026•9 min
Keep Ads Live or Pause During a Website Rebuild: How to Decide

Keep Ads Live or Pause During a Website Rebuild: How to Decide

A website rebuild does not require pausing every ad campaign. Use a continuity ladder and readiness scorecard to keep stable paid traffic live.

Oct 10, 2026•10 min
What Should You Fix First After Consent Mode Became Google Ads' Sole Control?

What Should You Fix First After Consent Mode Became Google Ads' Sole Control?

Consent Mode now solely governs Google Ads data from Analytics. Use this audit ladder and scorecard to fix measurement before blaming campaigns.

Sep 27, 2026•11 min
Form Submit or Qualified Lead: Which Should Google Ads Optimize For?

Form Submit or Qualified Lead: Which Should Google Ads Optimize For?

Decide when Google Ads should optimize for form submits versus qualified leads using a Conversion Trust Ladder and a Primary Switch Scorecard.

Sep 24, 2026•10 min
How Long Should You Wait Before Judging a Google Ads Campaign?

How Long Should You Wait Before Judging a Google Ads Campaign?

Calendar days alone mislead. Use conversion cycles, learning status, and measurement integrity before you scale, pause, or rewrite a Google Ads campaign.

Sep 17, 2026•9 min
Search Ads First or Performance Max: How to Choose Your Starting Structure

Search Ads First or Performance Max: How to Choose Your Starting Structure

Use the Structure Readiness Scorecard to decide whether Google Ads should start with Search, add Performance Max later, or run both as complements.

Aug 20, 2026•9 min
When CPA Spikes: Pause, Optimize Tracking, or Change the Offer?

When CPA Spikes: Pause, Optimize Tracking, or Change the Offer?

When paid CPA rises, use CPA Spike Triage to decide whether to pause spend, fix tracking, wait out learning, or change the offer before scaling.

Aug 13, 2026•9 min
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