4 posts tagged with this topic
A website rebuild does not require pausing every ad campaign. Use a continuity ladder and readiness scorecard to keep stable paid traffic live.
Should Meta lead ads use instant forms or your website first? Use this destination ladder and readiness scorecard to choose the right conversion path.
Use the Channel Fit Scorecard to decide whether Google Ads or Meta should be your first paid channel—based on intent, creatives, and conversion volume.
When paid CPA rises, use CPA Spike Triage to decide whether to pause spend, fix tracking, wait out learning, or change the offer before scaling.
