3 posts tagged with this topic
Conversion value rules help only after values are trustworthy. Use this ladder and scorecard to decide whether to adjust by audience, location, or device.
Decide when Google Ads should optimize for form submits versus qualified leads using a Conversion Trust Ladder and a Primary Switch Scorecard.
Calendar days alone mislead. Use conversion cycles, learning status, and measurement integrity before you scale, pause, or rewrite a Google Ads campaign.
