3 posts tagged with this topic
Use a Bid Strategy Readiness Scorecard to choose Maximize Conversions, Target CPA, or Target ROAS based on volume, values, and clear ROI targets.
Use the Channel Fit Scorecard to decide whether Google Ads or Meta should be your first paid channel—based on intent, creatives, and conversion volume.
A dependency ladder for sequencing website fixes, paid media, SEO, and GEO in your first 90 days so budget follows a working conversion path.
