3 posts tagged with this topic
Decide when to leave Performance Max Final URL expansion on, constrain it with exclusions, or turn it off so traffic hits approved pages only.
Conversion value rules help only after values are trustworthy. Use this ladder and scorecard to decide whether to adjust by audience, location, or device.
Use the Structure Readiness Scorecard to decide whether Google Ads should start with Search, add Performance Max later, or run both as complements.
