3 posts tagged with this topic
Use a Bid Strategy Readiness Scorecard to choose Maximize Conversions, Target CPA, or Target ROAS based on volume, values, and clear ROI targets.
Use the Channel Fit Scorecard to decide whether Google Ads or Meta should be your first paid channel—based on intent, creatives, and conversion volume.
Use the Structure Readiness Scorecard to decide whether Google Ads should start with Search, add Performance Max later, or run both as complements.
