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seasonality adjustments | Oasbit
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Posts tagged with “seasonality adjustments”

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Seasonality Adjustment or Data Exclusion: Which Should You Use First?

Seasonality Adjustment or Data Exclusion: Which Should You Use First?

When conversion rates swing, use a seasonality adjustment for short planned CVR shocks—or a data exclusion when conversion tracking is broken.

Nov 12, 2026•10 min
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